Hi. I’m Parastou*
Marashi.
NYC-based
Design & Product Lead, Player-coach.
*pronounced: PAR-as-too
CLIENTS
My intention for clients is to make the process of design fulfilling for our team, and to make the experiences we design useful, satisfying, and delightful for customers.
Areas of Expertise
Design Research
Project Forumulation
Product Strategy
UX /
Interaction Design
Agile Software Development
Project Highlights
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![The arts and culture app]()
Bloomberg Connects - Arts + Culture App
UX Lead
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![Multiple electronic devices displaying financial market data, including stocks, indices, and currency exchange rates, on screens with graphs, charts, and alerts.]()
Bloomberg Financial Services
Senior User Experience Designer
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![Screenshot of a mobile app showing pinned vehicles, including a 2023 Audi A4 and a 2023 Audi Q8 Sportback e-tron, with a background of three different silver Audi vehicles parked.]()
Consumer + Marketing Experience
UX Design Lead
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![Screenshot of a digital marketing dashboard showing estimated global metrics like CPM, Reach, and Impressions for a new drinks launch in Q2, including graphs and media plans.]()
Ad Buying Platform
UX Design Lead
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![Screenshot of an investment portfolio webpage showing a pie chart, a list of top holdings, and percentage allocations. The page is titled 'NYLI MacKay Strategic Muni Allocation Fund' and includes sections for composition, top holdings, and performance.]()
Wealth Management Tools
Lead UX Designer
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![Dashboard showing PHI landscape summary with total files detected, high, medium, and low risk PHI files, endpoint and stale file counts, risk issues, user risk movements, PHI usage stats, and applications to watch.]()
Cybersecurity + Data Telemetry
Product Design Lead
gain perspective
Projects
0-1 Mobile UX design for the Bloomberg Connects App, now used by 1,100+ museums and cultural institutions and millions of museum visitors.
An Ad-Buying Platform For the world’s leading media companies (via Accenture).
Growth Design + Conversion Funnels for a leading fitness startup.
A pattern Library + Design system for Bloomberg Mobile.
Site Redesign for a leading Asset Management Fund.
Training tool
for Nike.
UX Design + Research for The Gamechanger Sports Statistics product.
Contact me for in-depth case studies
Two people who shaped my design philosophy…
At Ohio State University, one of my most influential mentors was Paul Young, an extraordinary leader with deep empathy and a service-oriented mindset. He taught me that to design for people, we must first understand their worldview. When we genuinely care about the people we design for, design becomes an act of service.
At NYU, Red Burns, the chair of my graduate program and a true revolutionary in technology, showed me what it means to put people first, collaborate fully, and be fearless in experimentation.
